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Just a
Spoonful of Sugar...
by Tammy
Harrison
I had a
fight with a candy bar package the other night. I had sent our
daughter to her Brownie meeting with smores, and she returned with a
whole package of chocolate bars. I hid them from the kids, thinking
they would be a perfect midnight snack when I was craving a sugar
rush. I must have been overly eager to taste the delectable
smoothness of the confections as it took me a half hour just to get
the package opened!
As I walked the aisles of the grocery store yesterday, I started
really paying attention to the packaging. Those marketing experts
are not idiots, I'll give them that! The packages for the kids are
bright, inviting and way cool to their target audience! But, beyond
the labels and the colors, I noticed something else -- most of the
packages that contained vast amounts of sugar were the ones that
were double and triple wrapped!
The meat has a single layer of cellophane protecting it from the
elements. The orange juice is contained in a carton. The fruits and
vegetables are naked!
Although I was quite aggravated with the chocolate bar the other
night, I realized that maybe it wasn't so bad, for my kids, that the
package was as safe as the child-proof lids on their vitamins. Now,
if the packaging gurus could just figure out how to secure the
toothpaste lid from the bathroom monsters, I could sleep a little
better!
(c) 2003 by
Tammy Harrison. Tammy is the mother of four and the Independent
Creative Representative for
HBWM.com, Inc.
Click here to contact Tammy.
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